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What is Alexa Rank? Does it Matter for SEO?

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Alexa rank, in simple terms, measures how popular a website is. But what exactly does popular mean?

While we’ll never quite know precisely due to their proprietary methodology, the team at Alexa explains that their ranking approach “uses a site’s estimated traffic and visitor engagement over the past three months.”

Nevertheless, this is still a bit on the vague side, we have a general idea of what influences the ranking.

Alexa rank is important in the sense that it provides you high-level data with how traffic and engagement fare. This data allows you to get a better understanding of your site and a general idea of what to work on to improve your ‘popularity.’

Knowing your Alexa ranking is a good start. But how do you improve your Alexa rank? Do you even need to?

What is a Good Alexa Ranking?

Alexa ranks websites from #1 to seemingly infinity. In 2020, there are about 1.5 billion websites that can be ranked by the Alexa algorithm.

Google is the #1 website in the world according to Alexa rankings. The top 500 sites on Alexa are listed here for those interested in trying to crack the list. 

While there is no exact range for what defines a good Alexa rank, generally, the lower the number, the better. It seems that any Alexa ranking under 30,000 is considered very high. 

How is this Alexa ranking decided? The Alexa team explains that “traffic and engagement are estimated from the browsing behavior of people in our global panel… which is a sample of millions of Internet users using one of many different browser extensions. We also gather much of our traffic data from direct sources, including sites that have chosen to install the Alexa script and certify their metrics.”

Compare with Your Competitors

When it comes to your website, you can compare your Alexa rankings with some of your closest competitors for a better reference.

Once you know what your competitor’s ranks are, you can start using basic SEO research to figure out what they are doing well that you might not be.

Again, the Alexa ranking boils down to estimated traffic and visitor engagement. 

Browsing your competitor’s top pages and seeing how much traffic is being generated can steer you in the right direction for improving your 

own pages.

Alexa Rank Analysis Tool

How Do You Check Your Alexa Ranking?

Interested to know what your Alexa rank is? It’s pretty simple. Visit the Alexa Rank Analysis tool and enter your company information. 

Within a few seconds Alexa will bring back some interesting information about your company. This Alexa Rank Analysis data includes:

  • The top keywords you rank for
  • Similar sites by audience overlap
  • Keyword opportunities
  • Comparison metrics for competitive analysis
  • Daily time on site

While striving for a lower Alexa number is a good goal, you don’t need to lose sleep over trying to improve too quickly. Alexa rankings will increase with better SEO tactics and more engaging content on your site.

Do Alexa Rank Impact SERP Rankings?

The impact that Alexa rank has on SEO is that you’re able to understand valuable insights about your website and use that data to improve your SEO rankings.

You can access even more metrics and competitor research if you upgrade to the Alexa paid plans. The paid plans give you access to complete reports for your site, as well as SEO audit tools. The plans for Alexa start at $79 month for basic website traffic analysis and go up to $299 month for the full marketing stack.

Alexa marketing stack

What Alexa offers in its premium plans is pretty standard when it comes to SEO tools available on the market.

Choosing the right tool depends on your specific website needs.

How To Improve My Alexa Rank in 2020?

Here are some things to focus on to improve your Alexa Rank this year:

1)Publishing Quality Content

Content is one of the most significant determining factors for better rankings. When you post topical, useful content and are consistent with doing so, users are more willing to want to read it.

This improves your trust, visitor count, and users staying on your site longer

2) Acquiring Backlinks

The more inbound links that a website acquires, this tells search engines that this site is more credible and authoritative.

One thing to keep in mind is that not all inbound links are treated the same. You want to have quality sites linking to you.

The higher the number of links that point to your site improves your overall visibility and can also drive in more traffic.

3) Get A Certified Alexa Rank

If you are serious about improving your Alexa Ranking, then you can purchase a Certified Alexa Rank membership for $19 a month. This membership helps Alexa to directly measuring your site’s traffic (including AMP pages). You begin by installing Alexa code onto your website, then allowing the Alexa software to scan your entire site. This gives your direct attention and accurate data that is then certified by Alexa.

Work on Both Alexa Rank and SERP Rankings

Having the mindset of wanting to improve your Alexa rank is great, but also consider that Alexa rank is dynamic because it has a more narrow focus on looking at traffic and engagement. 

At one period in time, the score might be in your favor. However, the next time you check, it might have changed.

If your business is seasonal, the peak times of the year might also show a better Alexa Rank than others. 

This rankings drop doesn’t necessarily mean that your site is performing worse. It’s just that using traffic and engagement are only two pieces of a much bigger puzzle.

It also appears that Alexa rank also has no impact on Google Search. When John Mueller, a Google Webmaster Trends Analyst, was asked whether Alexa rankings affected Google results, his answer was clear.

John Mueller, a Google Webmaster Trends Analyst, was asked whether Alexa rankings affected Google results, his answer was clear.
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2 Comments

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What is NIN number in Nigeria?

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According to Wikipedia, a national identification number, national identity number, or national insurance number is used by the governments of many countries as a means of tracking their citizens, permanent residents,  permanent residents, and temporary residents for the purposes of work, taxation, government benefits, health care, and other governmentally-related functions. The number appears on identity documents issued by several countries.

Below are 7 things you need to know about the NIN in Nigeria

  1. The NIN is your assured digital identity
  2. The NIN is a set of 11 numbers assigned to an individual at the completion of enrolment into the national identity database
  3. The NIN is cannot be transferred from one person to another
  4. The NIN is used to verify your identity as a citizen
  5. Your NIN is what identifies you and can suffice for ID purposes
  6. The NIN is for life, it does not expire
  7. The NIN is a must – have for all citizens

Visit http://nimc.gov.ng/ for more details

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Nigeria @ 60: 10 Reasons why Nigerians must celebrate by Olumide Toyinbo

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Nigeria Independence Day Celebration Image

Nigeria gained Independence from the Great Britain on 1st October, 1960. Ever since then, October 1 has been set aside to celebrate the nation for its freedom from the shackles of colonialism. 2020 is the 60th time Nigeria will be marking the day.

A majority of Nigerians are not happy about the state of the country and suggest that no one should celebrate Nigeria at sixty years of age. Corruption in governance, unemployment, inadequate social amenities, kidnapping and many other breaches of sanity steal the atmosphere of the nation.

Amidst all, these ten reasons posit why Nigerians must celebrate and merry on this day, 1st October, 2020.

They include:

  1. There is hope for Nigeria

Hope is not finished for Nigeria. Nigerians can still have progressive dream for their dear country, whether such dream translates to reality in due time is another thing. Nigerians contesting political positions can come with promises of change and development every four years. There can be better days ahead if conscious and right efforts are made. Nigeria can be better.

Read Also: [Full Text] President Buhari’s Independence Day Speech

  1. Nigeria is sovereign

If Nigeria were still dependent literally on another country, Nigerians would definitely be under external control too. Colonialism is not a thing to wish for. The fact that Nigeria is independent is worth celebrating. Nigeria has the free political will which she guard jealously and being held in high esteemed by other countries.

  1. Nigerians are doing well

Nigerians are doing well and making the nation proud within and outside the country. Nigerians are hustling in an innovative manner and engaging in legitimate ventures they find worth doing, be it business, research, production, governance, diplomacy amongst other things. Many distinguished persons are making Nigeria proud even though few some still put her in bad light. Recently, a Nigerian, Kaycee Madu was made  first Black Canadian Justice Minister, this is a pointer to how well Nigerians are doing in disapora.

  1. Nigeria is not in wartime

War is not fun. Those who witnessed the civil war of 1967 to 1970 will always have unpleasant tales to tell about the war which was characterised by colossal loss of lives and valuable properties. Nigeria at 60, we are in the peacetime, the rule of law is obtainable and right to life is not outrightly threatened, for this Nigeria must celebrate, notwithstanding the fact that Nigeria can do more in this regard.

  1. Abundance of Resource abound

Despite mismanagement and underutilisation of resources Nigeria is blessed with by caretakers, those rich natural resources have not vanished the land. Oil still flows, limestone, iron ore and marbles have not been used up, plants still grow generally in the country, many other resources abound. Nigerians must celebrate her national pride.

  1. Diplomatic ties are not severed

The sixty year old nation enjoys good relationship with countries around the world. Conflicts with any nation are well resolved before escalation. Worthy of mention is the recent issue of flight ban between Nigeria and UAE which was settled in due course. The wonderful relationship with other nations has led to great development in the nation via financial aid, infrastructures, medical facilities supplication, scholarships and lot more other benefits.

  1. Nigeria remains the Giant of Africa

Nigeria remains the Giant of Africa against all odds. Nigeria has got the number being the most populous Black nation in the world. She has one of the largest economy in the developing world. For her diversity, heterogeneity and abundance of resources, Nigeria remains the giant of Africa. This has forever remain an identity that won’t fade, Nigerians need to celebrate for that. Many other nations want to be called Giant.

  1. Nigeria’s beautiful Culture persists

Awesome culture is an interesting part of being Nigerian. Every tribe has its fantastic way of life. Culture is beautifully diverse. Nigeria has numerous clothing manners, sense of fashion, building styles, delicacies amongst other things. Despite sixty years of independence, those culture of awesomeness tarry. Nigerians must celebrate this.

  1. Nigeria is a country with funny and happy people

So many hilarious persons domicile in the Giant of Africa. Nigerians love to make one another happy. A good number has turned it to a venture making huge amount for them. This lay emphasis on Nigerians’ innovative prowess. A scroll through any social media platform is enough to confirm that. Nigerians are deliberately happy people despite all what they face.

  1. Independence day is once in a year

1st October comes only once in a year. Celebrate Nigeria on this day and hope for better days ahead while doing your part diligently.

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15 Types Of People You’d Meet In Nigerian Banks

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When it comes to temperament, there are basically four kinds of people on earth, but when behaviours are in play, you can be sure there is a plethora of them. If you bank regularly, you will easily relate to the things on this list. You must have encountered one or more of this kind of people in a bank, they are everywhere and can really get on one’s nerves. Check them out.

1. The Pen Borrowers

pens-005

It won’t hurt if every Nigerian will spend N20 to acquire a pen rather than borrowing one in a bank which they usually fail to return. Once you lend out your pen to these borrowers, you have to close mark them else your pen is gone for good. It’s either you won’t recognize the person again or he will tell you “sorry I gave it to the woman over there” when you finally fish him out. Pen borrowers would not bring a pen to the bank but would go home with more than one, this is why most banks attach a rope to their pens. To think that these banks do not trust customers with a common pen, while the customers trust them with their life savings, is alarming.

2. The People Who Always Forget to Drop The Duplicate Slip

It’s either they are in a hurry or are a novice to the banking procedure. These set of people after their transactions will just march out of the banking hall, pink slip in hand. Then later rush back to drop it or complain about an unsuccessful credit transaction which is most often their fault. They raise their voices in their ignorance and succeed in attracting the attention of virtually everyone in the hall.

3. The Ghost Queue Members

queue_2

Also known as “I’m behind you” people, these types are really annoying. The first thing they do when they enter a bank is to pick a spot in the queue before going to get deposit/withdrawal slip. Just when other faithful queue members are about to get to the front, their ghost colleagues show up to claim reserved spots. It gets funny at times when about ten people would tell one person “I’m at your back,” only to come back to see other ghost members claiming the same spot. At the end of the day, this causes confusion and if the bank officials do not intervene it may result in a serious fracas.

4. The Queue Jumpers

These ones are worse than the former, they don’t believe in the Nigerian phrase – first come, first serve. They walk into the banking hall and head straight to the counter as though the people in the queue permanently live there. The rich and influential do this a lot, but it will only be courteous for them to seek permission from the people behind them before jumping the queue. Even President Obama once jumped a queue apologetically at a barbecue joint in Texas, he even went ahead to buy lunch for the family whose spot he took. Some other people jump queues systematically by giving the person in front their money to help them pay in.

5. The Bank Door Rejectees

inside-bank-6

Sometimes it’s the people at fault and other times the stubborn door that would not let them in. These people will always have a problem with bank doors, and before you know it they will start stripping off their belts, keys, mobile phones, umbrella, pieces of jewellery and of course, weapons if they have any.

6. The Wealthy Customers

These people can take forever in a bank with huge amounts of money, making other customers with little money wait for hours before doing their transactions. It also happens during ATM withdrawals, this kind of customer will keep withdrawing until the person behind him who probably has just N5,000 in his account would plead with him not to bankrupt the machine. Nigerians are good at bad mouthing though, ‘Oga you wan finish the money?”

7. The Slip Wasters

It’s amazing how people can make silly mistakes on slips as though they were writing JAMB. This kind of people can waste slip, they keep cancelling, tearing, squeezing and taking another one. The most difficult part is writing the amount in words, they just keep rewriting the word version of N8735 to get the most accurate spelling.

Check Out: I Can Date Your Daddy, Stop Playing With Me” – Omohtee Warns Ladies

8. The Trouble Makers

The best thing is to avoid these type because any slightest comment or contribution will aggravate their anger. They come to the bank to fight the manager and any other person that crosses their path. They are the ones who right from the entrance start lamenting about how the ATM debited them without paying, and how the bank must revert their money else they would close down the account.

9. The Waiting Thief

bank thief

If you are sensitive you will notice that not everyone that comes to the bank is a customer. Some are there to monitor customers who leave with big money and then follow them outside to steal from them. You will see them hanging around without doing any transaction, just looking around and passing information with their mobile phones to their colleagues outside even though they know it is not allowed to use your mobile phone in the banking hall.

10. The Exile Men

These set of people probably just woke up from 1999, and usually do not remember the date. They will ask you for today’s date and even after you tell them the correct date, they will ask someone else to confirm.

11. The Rest Room Users

restroom2-1030x360

The only reason they come to the bank is to use the restroom not to deposit, withdraw or inquire. They would walk in majestically, pick a slip from the counter and then pretend to be filling it while trying to locate the restroom with their eyes. Once their bowels have been emptied, they squeeze the slip and head out of the bank feeling relieved and happy with themselves for a successful mission.

12. The Idle Bankers

This applies mostly to ladies that have no business in the bank and they are not thieves either. It’s either they accompanied someone to the bank, or they just came in to pass time and enjoy the chilling atmosphere. Some very idle people go to the extent of spending an hour in a bank doing the following; queue up to withdraw money from their account, join another queue after withdrawing to deposit the same money into the same account. How pathetic can they be?

13. The Meticulous Counters

NAIRA-MONEY

This group of people do not want to hear that their hard earned money was short of a note after they leave the bank, so they would take hours still on the queue, counting and confirming every single note.

14. The Questionnaires

You would find mostly teenagers and older people as human questionnaires in a bank. They would ask you about everything in the bank and where to fill in their details. The only thing left is for them to ask you to help spell their name.

15.  The Perverts

These are the rarest but most irritating people you would find in a bank. They are mostly guys and would always want to queue behind or in front of a lady (a well endowed one). Basically, their aim is to feed their eyes with boobs/butt. If possible, they would occasionally brush their hands over it and then say “sorry, it was a mistake.” How are we sure it wasn’t a mistake? It keeps happening!

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